Now that we know how Google AdSense program is placed in the world of online advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand what it is about and how people make money by using this concept.
AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different.
AdSense (Google’s advertising program ) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites . These advertisements are either text advertisements or image based advertisements . Of course, the website owners need to enroll to the AdSense program through Google’s website (https ://www.google.com /AdSense). Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however , there are certain rules that you must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). W hen people visit your website they are able to see these advertisements . Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads . The Google AdSense system calculates your revenue on per-click (CPC ) and per-thousand-Ads -displayed (CPM) basis . The latter is also known as impressions .
For people who want to advertise their products and services through the Google AdSense system, it’s just a matter of signing up through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense. These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business / services and also increases traffic to their website; hence fulfilling their purpose of advertising.
HOW PEOPLE MAKE MONEY THROUGH THE INTERNET BY DOING ALMOST NOTHING?
Well, the secret lies in various online advertising programs . And one of the most popular programs is the ‘ADSENSE’ PROGRAM. AdSense program works by serving ‘targeted’ ads on websites . W henever someone visits your website, those ads are displayed and you earn $$$$s . If someone clicks on those Ads, you again earn $$ $ $s . This means that once you have setup your website with AdSense ads , the flow of revenue is automatic without you doing anything else. Of course, if you do a little bit of tracking and performance analysis of your AdSense ads , you can enhance your profits many times .
AdSense is an online advertising program that is run by Google (the specialists in search engine technologies ). This program is different from the other advertising programs in the sense that here the ads are served based on the content of the website. So, a website that contains articles or content on shoes , would display AdSense ads for shoes , shoe accessories and other shoe related products .
AdSense program benefits all the involved parties i.e. advertisers , website owners that show AdSense ads and the website visitors (or consumers ) that see the AdSense ads . Advertisers get an easy and effective advertising medium for targeted advertising, website owners get $$$$s for displaying Ads on their websites and the website visitors get a richer experience because the ads that they see are actually related to their field of interest.
Google’s AdSense program actually comes as three products : AdSense for content (which is the most popular one), AdSense for search and AdSense for feeds . Currently, AdSense for feeds is in beta testing phase and Google is not accepting any more registrations for it.
However, the other two products are open for registration. These products offer great earning opportunities and if you apply some tricks and tips , you can really see your bank balance swell very fast.
Registering on the Google AdSense website is really easy and most people are
through with it in 15 minutes straight . Owners of the websites are required to add
a small and harmless piece of Google AdSense code to the source code of their
web pages and they are ready to start earning revenue automatically without
really doing anything more. You can use certain tools (that Google provides for
free) in order to customize the Google AdSense ads and make them more suited
for your website.
Google AdSense program also provides you with various reports about your earnings and the performance of your website. You can even create customized reports that help you in conducting very detailed analysis of what is working (earning good money for you) and what is not. By analyzing these reports , you can formulate new strategies or tweak the existing ones in order to get better results in the future.
AdSense program is really one of the smartest ways of earning money and once you understand it fully, you will find that using AdSense Ads for earning a lot of money is not only easy but also a LOT OF FUN .
