Besides the essential customizations like selecting the Ad type, Ad layout and colors , there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters ’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that
this is in addition to the screening of ad content that Google does by default ). By
setting up filters you can block competitive Ads and other Ads that you don’t want
to display on your website. In fact, filters are a must if your website sells a
product or a service (unless you want to promote your competitors through your
website).
Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don’t specify alternate Ads and if there are insufficient contentrelated Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).
Reporting And Performance Tracking: You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives . However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.
HOW PEOPLE MAKE MONEY THROUGH THE INTERNET BY DOING ALMOST NOTHING?
Well, the secret lies in various online advertising programs . And one of the most popular programs is the ‘ADSENSE’ PROGRAM. AdSense program works by serving ‘targeted’ ads on websites . W henever someone visits your website, those ads are displayed and you earn $$$$s . If someone clicks on those Ads, you again earn $$ $ $s . This means that once you have setup your website with AdSense ads , the flow of revenue is automatic without you doing anything else. Of course, if you do a little bit of tracking and performance analysis of your AdSense ads , you can enhance your profits many times .
AdSense is an online advertising program that is run by Google (the specialists in search engine technologies ). This program is different from the other advertising programs in the sense that here the ads are served based on the content of the website. So, a website that contains articles or content on shoes , would display AdSense ads for shoes , shoe accessories and other shoe related products .
AdSense program benefits all the involved parties i.e. advertisers , website owners that show AdSense ads and the website visitors (or consumers ) that see the AdSense ads . Advertisers get an easy and effective advertising medium for targeted advertising, website owners get $$$$s for displaying Ads on their websites and the website visitors get a richer experience because the ads that they see are actually related to their field of interest.
Google’s AdSense program actually comes as three products : AdSense for content (which is the most popular one), AdSense for search and AdSense for feeds . Currently, AdSense for feeds is in beta testing phase and Google is not accepting any more registrations for it.
However, the other two products are open for registration. These products offer great earning opportunities and if you apply some tricks and tips , you can really see your bank balance swell very fast.
Registering on the Google AdSense website is really easy and most people are
through with it in 15 minutes straight . Owners of the websites are required to add
a small and harmless piece of Google AdSense code to the source code of their
web pages and they are ready to start earning revenue automatically without
really doing anything more. You can use certain tools (that Google provides for
free) in order to customize the Google AdSense ads and make them more suited
for your website.
Google AdSense program also provides you with various reports about your earnings and the performance of your website. You can even create customized reports that help you in conducting very detailed analysis of what is working (earning good money for you) and what is not. By analyzing these reports , you can formulate new strategies or tweak the existing ones in order to get better results in the future.
AdSense program is really one of the smartest ways of earning money and once you understand it fully, you will find that using AdSense Ads for earning a lot of money is not only easy but also a LOT OF FUN .
