Moving on from the special cases - Alternate Ads and PSAs - let’s check out two important AdSense variations :
Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites . Let’s take a quick look to see what ‘Link units ’ and ‘themed Ad units ’ actually are:
Themed Ad Units: As their name suggests, themed ad units are the ad units that are based on particular themes . These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas , New Year’s Day, etc . Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences ’) . Also, since the events vary across different locations , the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units .
Link Units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising ), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords ) to choose from . The website visitors are then presented with only those Ads that are related to the topic selected by them ; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks ’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue.
As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only one link unit per web page.
HOW PEOPLE MAKE MONEY THROUGH THE INTERNET BY DOING ALMOST NOTHING?
Well, the secret lies in various online advertising programs . And one of the most popular programs is the ‘ADSENSE’ PROGRAM. AdSense program works by serving ‘targeted’ ads on websites . W henever someone visits your website, those ads are displayed and you earn $$$$s . If someone clicks on those Ads, you again earn $$ $ $s . This means that once you have setup your website with AdSense ads , the flow of revenue is automatic without you doing anything else. Of course, if you do a little bit of tracking and performance analysis of your AdSense ads , you can enhance your profits many times .
AdSense is an online advertising program that is run by Google (the specialists in search engine technologies ). This program is different from the other advertising programs in the sense that here the ads are served based on the content of the website. So, a website that contains articles or content on shoes , would display AdSense ads for shoes , shoe accessories and other shoe related products .
AdSense program benefits all the involved parties i.e. advertisers , website owners that show AdSense ads and the website visitors (or consumers ) that see the AdSense ads . Advertisers get an easy and effective advertising medium for targeted advertising, website owners get $$$$s for displaying Ads on their websites and the website visitors get a richer experience because the ads that they see are actually related to their field of interest.
Google’s AdSense program actually comes as three products : AdSense for content (which is the most popular one), AdSense for search and AdSense for feeds . Currently, AdSense for feeds is in beta testing phase and Google is not accepting any more registrations for it.
However, the other two products are open for registration. These products offer great earning opportunities and if you apply some tricks and tips , you can really see your bank balance swell very fast.
Registering on the Google AdSense website is really easy and most people are
through with it in 15 minutes straight . Owners of the websites are required to add
a small and harmless piece of Google AdSense code to the source code of their
web pages and they are ready to start earning revenue automatically without
really doing anything more. You can use certain tools (that Google provides for
free) in order to customize the Google AdSense ads and make them more suited
for your website.
Google AdSense program also provides you with various reports about your earnings and the performance of your website. You can even create customized reports that help you in conducting very detailed analysis of what is working (earning good money for you) and what is not. By analyzing these reports , you can formulate new strategies or tweak the existing ones in order to get better results in the future.
AdSense program is really one of the smartest ways of earning money and once you understand it fully, you will find that using AdSense Ads for earning a lot of money is not only easy but also a LOT OF FUN .
